The Qualia project takes us on a workout journey through a sensual body experience. When pushing boundaries and reaching our limits, we discover our deepest senses, revealed only for fleeting moments. Our main creative goal was to emphasize the transition from group workouts to the breakthrough into each participant's personal world.

We sought to maintain a constant juxtaposition between light and dark, group and individual, calmness and intensity, clean limbo, and wild nature, bringing viewers closer to the Qualia experience. Coral Friedman, the founder of Qualia, believes that workouts should be interesting, exciting, and meaningful. The training routine combines sound and cardio in a mirrorless, candlelit space that leads to mindfulness.